Working Title – WF
Genre – A Charity Organisation. Graphic design.
Target Audience – The charity will be targeted at an older audience since they are more able to donate money and use their disposable outcome for charity. However, there can also be targeted at a younger since they can do some fundraising too.
Outline – The project will be creating a charity that focuses on helping children in poor places by using long-term solutions to help them in the long run. The long-term solutions include teaching them English or another language, providing essential education, providing workshops to learn life skill with cultivating or about the nature around them,The thing that differs this charity from others is that you’re able to select which country your money goes to, depending on how much money has already been donated (if a country is really popular in donations, it may be paused so that there’s more help on the rest of the world). This offers a very personal connection with the charity and your donation. We live in an age whereby money is easily taken out and knowing where that money goes and seeing how it helping people allows the user to feel more confident about using the charity. We provide a personal experience by sending the user pictures of the progress of the building and getting messages and a picture of the residents being helped with a possible message from them included.
Rationale – I have chosen this idea for my project as it allows me to use my software skills and also graphic design skills to be able to design a brand identity. It would also be good since it allows me to prepare even more for the next years when I do graphic design at Uni. I have been researching and watching a lot of videos on graphic design, about good and bad work and I think I have a good eye for good stuff so when creating I will be able to use this on my work. I also have good knowledge of the software allowing me to create a lot of the things I want. However, if I do have any obstacles in my way I can research online, with books and with videos.
Primary and Secondary Research – I have done research on existing charities and how their brand is presented and looking into the sort of devices they are involved in. Also, a big thing is the kind of help they provide seeing how they differ depending on the service they provide. I have also looked into different charity logos and see how they portray themselves through posters and through letterheads. All this research allows me to make a good charity identity that is able to compete with that of existing charities.
Requirements and Resources – For the project, I will need the software Adobe Illustrator, Photoshop, Muse and XD and since I have an Adobe membership I have access to these outside of college. I will also need a computer which I have both in and outside of college
Constraints and Contingency – I’m likely to encounter problems with staying on subject. Since I have full control of the charity I will need some restraints on myself so that I don’t go too far that it stops being a charity. For this, I will use the above outline to keep myself on track and use the research I did to keep me informed of works in charities to stay within my charity theme. I will also get some problems with creating stuff that I don’t know how to so I will use tutorials and research to aid me.
Legal and ethical considerations – Since I will be creating a charity I will need to be aware of the content and graphics I use since it’s a sensitive subject. Also if I do some sort of advertising that uses sound I will need to make sure that the track is copyright free. The same goes for images.
Budget – I would need to think about the cost of developing the app and getting it onto the App Store or google store. I would also need to think about the cost of developing the website and then get a domain for it and it’s monthly cost.
Schedule – I will have a deadline of 2 months from now whereby I should have the whole assignment finished, but since I have the software at home it will be a lot easier to do and I can manage time a lot better and also give myself around 2 weeks for any problems that may occur, for research and for enhancing my software skills.
The research I will undertake:
For this project, I will research various charities that provide long term and short term solutions around the world like Oxfam, Christian Aid, and the Red Cross. The Red Cross is a good one since it works in a lot of countries and therefore provides a lot of schemes and case studies of previous works. The one I will be looking at the most, however, is Save the Children UK. This charity works around the world providing various methods of help for children so it really suits my charity and is very similar. When looking into these charities I will be looking at the kind of schemes they provide, mainly looking at long-term schemes since that’s what my charity will provide and what I will advertise. I will be looking into their website design and how the organize all of their information, looking into their layout. I will also be looking into past advertisement such as posters, leaflets, any tv advertisement. I will be looking at their colour scheme and how their identity affects aspects of the charity with the layout and what the focus is on. I will be looking into some books as well to do with logo design and contemporary posters. This allows me to get some physical research and also help me when designing the different aspects of the charity.
Since all work will be done digitally I’m able to have a smaller budget and all that will be needed will be for when I will be displaying the work and printing it. I will be assessing this project by comparing it to other charity websites and seeing if it keeps the same standard as them. The end goal is to see if I’m able to produce something that looks believable in being a charity and also if it’s effective in getting people to donate. I will be getting peers and students to assess my work all the way through and working on their feedback to improve my work. I will note down the feedback I am given and the improvements I make due to the feedback.